Success

7 Online Marketing Mistakes You Need to Stop Making | Neil Patel

Google+ Pinterest LinkedIn Tumblr

– You're doing online marketing, but you're finding that it's
really hard to get results no matter what you do. Hey everyone, I'm Neil Patel. And today, I'm going to break down seven online marketing
mistakes that you need to stop. (bright music) Before we get started, make sure you subscribe to this channel. That way, when we release
more videos like this, you'll get notified. You're probably wondering,
you're doing all these things, but why aren't you seeing results? Well, even if you're
doing the right things, if you're also doing the
wrong things at the same time, it's going to hurt you and
it's going to avoid you from getting the results that you deserve.

So question for you, how many of you are not seeing
the results that you want? If you're not seeing the results you want, leave a comment below with no. If you're seeing the
results that you want, leave a comment below with yes. Mistake number one, not collecting emails. It doesn't matter how good
you are with SEO or marketing, very small percentage of
your visitors are ever going to convert into customers. By collecting emails, not
only can you get people to come back to your site, but you can convince them
to convert over emails. The moment someone gives
you their email address, think of that as a micro-commitment. They're much more likely
to convert into a customer because they committed.

They already gave you something. That's why you want to collect emails. And you can do this through
sliders or exit pop-ups. You can do this for free
using tools like Hello Bar. The second mistake you're making is you're not collecting subscribers through push notifications. Are you using push notifications? Out of curiosity, if you are, leave a comment with yes. If you're not, leave a
comment below with no. Now, there's free tools
like Subscribers.com that'll make it easy.

You just add in a JavaScript
or a WordPress plugin and then when people come to your website, they'll automatically
subscribe through the browser. Anytime you have new content
or products or services that you want to sell,
then you can notify 'em through Subscribers. The reason tip number one,
not collecting emails, and tip numbers on getting more push notification subscribers
are really important is because you need to build a brand.

And this gets you into the third mistake. See, Google doesn't want to
rank sites that aren't brands. Why is this? There's a issue out
there called fake news. That's why they're pushing
brands over anything else. And it's not just going
to be Facebook and Google. Eventually, it's going to
be Twitter and LinkedIn and all the sites out there. So when you get people back
to your site seven times, you're much more likely to build a brand. It's called the Rule of 7 in marketing. So with your site, you want to provide
amazing user experience. And when you provide
amazing user experience, create a great product,
create a great service, it'll help you build a
great brand over time. The fourth mistake you're
making is not interlinking. You may notice on Google,
I'm ranking for terms like online marketing on page one.

You're probably wondering,
how did I do this? Lot of it comes down to interlinking. In my sidebar, I link to my
most popular pages of content. When I write blog posts
related to online marketing, I link back to the online marketing guide that talks about what online marketing is. By having all these links,
it helps me rank higher. The fifth mistake I have for you is just focusing on text-based content. The future of digital
marketing is moving to video. It doesn't mean you
should stop doing text, it means you should also be doing video. When you do video, you're
going to get more traffic 'cause everyone's lacking it. LinkedIn wants it right now,
YouTube wants more of it, Facebook wants it,
Instagram even wants it.

Why is this? They want to crush the
television networks. You look at things like the Oscars or traditional movie theaters, they're not doing as well. You look at traditional TV, they're going to get crushed, why? It's because of Facebook,
it's because of Google, it's because of Netflix. So if you're there creating
that video content, you can be part of it and you're
going to get extra traffic because they want as much help as possible to crush these big, old school companies. The sixth mistake that you're making is you're only sticking to
a few marketing channels. Marketing is competitive now. People raise venture capital, hundreds of millions of dollars,
just so they can compete in marketing and sales. You need to do more than one or two or three marketing channels. The more you do, the better
off you're going to be. The seventh mistake I have for you is not asking for the sale. Whether it's a lead or
whether it's getting people to buy your product, there's nothing wrong with
asking people to buy from you.

If you don't, you're not
going to generate any sales. And everyone's like,
I get all this traffic through my online marketing,
but no one's converting. Why? Because you're not asking for a sale. So if you avoid those mistakes,
you follow those tips, you're going to generate more sales, do better at online marketing,
and you're going to crush it. And if you need extra help,
check out my ad agency, Neil Patel Digital. And if you enjoyed watching this video, like it, comment, share, subscribe. I appreciate it, thanks..