Explode Your Traffic: Neil Patel’s SEO Secrets (How to Rank #1 on Google) | [2019 Interview]

Google+ Pinterest LinkedIn Tumblr

Hey guys I'm Alex and I'm Head of Copy
of Paperclip Digital. Today I'll be chatting with SEO Expert and Digital
Marketing Specialist Neil Patel. As co-founder of Crazy Egg, Hellobar and
KISSmetrics, Neil is one of the world's leading content & conversion marketers. Now, I'm really excited to share Neil's insights with you today as we chat about:
Some quick wins to improve your rankings on Google, the future of SEO, and some
EXCLUSIVE tips for small business owners. let's get right into it. All right Neil
welcome to Paperclip mate, thank you so much for taking the time to chat with
us today. oh no worries thanks for having me oh no
worries you into the Australian lingo already I'm gonna get straight to a
question I know countless Aussie businesses would love the answer to in
your opinion what SEO strategies produced the highest ROI what's going to
move the needle in 2019 for them content upgrading and what I mean by that is
everyone's focused on content writing which works out great but if you take
your old content that is ranking well and you update it you'll do better
they'll also find that a lot of your old content doesn't rank as well as it used
to taking those pieces of content updating them releasing them again helps
you boost your rankings it is one of the simplest strategies will work well in
2019 very few people want to spend the time doing it but it's very effective
fantastic that's gonna be so helpful that's a great free strategy Australian
businesses can use if they have content already if they don't have any content
at their time for and they don't have the resources how should they go about
taking that first step yeah I would just bus out your phone and start recording
via a video and start uploading it to YouTube YouTube SEO isn't that
competitive and it's a great way to get customers so if you do YouTube SEO
related stuff and you just create amazing video content and you put in the
keywords in your title the description use tools like rev com to do a srt files
because YouTube need that to understand what each video is about put in the
right keywords you can use free tools like uber sued us to find the right
keywords that are popular you'll notice that your YouTube rankings will
skyrocket over time and unlike traditional SEO it doesn't take long to
rank so you've mentioned in many of your videos online
that you think marketing is moving to a sort of omni-channel approach and you
just touched on it there it's no longer enough just to try and hack this one
attitude or try and get behind this one what would you say the business owners
who have doubled down and they just think I'm just gonna use SEO I'm just
gonna use Facebook ads going forward yeah it's not gonna happen you used to
be able to build a business on for one channel Dropbox screwed through
referrals Facebook go through those emails that they sent you saying your
friend joined Facebook click here to connect with them there was companies
who just screwed through SEO like the Yelp coms of the world there's companies
like Airbnb who made me go through paid google ads it's too competitive now you
have no choice but to leverage all the channels that's the only way to make it
work and staying on that SEO theme I know a lot of our our clients have this
question a lot of Aussie businesses in general the best time to to start this
process to start investing in this omni-channel approach is it when your
rankings are plummeting and you're in trouble or should you use a period of
success and consolidate on that and really double down double down when
things are going well and when things are getting worse double down as well
just keep pushing forward to keep adapting there is no right or wrong way
that you can stop it's how businesses grow these days you have no choice but
to leverage all these channels and techniques out there and it's not gonna
always be the way you want but you know if you keep doubling down and doing
what's right for your consumer in the long run you'll do well you mentioned
that you sort of you don't get too involved in the updates and the
algorithm changes but I know you've been vocal in the past about the impact of
voice search and with I think the studies by 2020 50% of searches will be
voice search according to comScore by by next year they'll be 50% according to
comScore next you wantyou together yeah so going back to your question how can
Australian businesses leverage it this way we're writing in-depth content for
Google now you're still gonna have those pages that rank but when people type in
a keyword on Google it's a problem they're looking to get solved they're
looking for that solution so on that page also make sure you're answering the
question people are most commonly looking for in a short concise one
sentence Google's not going to pull a paragraph
from voice search and we for five minutes right it is not gonna happen
totally totally in terms of you mentioned that it's all about going back
through content and changing up both the voice search and updating it it should
help the quality I'd be curious when you go back and update your own content do
you feel your writing style has changed a lot in the years since you've been
blogging and putting content out there honestly nah my reign cell is very
similar if your writing style has changed that's by an adapter it's not a
big deal totally I guess when you yeah creating
content from the quality content from the start you just you stick to that and
it stays the same I'm sticking with SEO again how do you see the Australian SEO
industry is differing from the supplier American SEO industry – the same tactics
apply or would a smaller market requires different approaches same exact we don't
notice really any differences have you had much experience in the Australian
SEO market you have any clients out in we do we have quite a few but yeah again
we notice no difference the market changed a global strategy it's funny a
lot of the companies we deal with don't just squat rostra they go after all the
major regions from Australia to Brazil to Germany it's the same companies
whether they're international companies or US companies everyone's going global
now what do you if I could Chuck Janice here one more time what do
you say is the biggest threat to the SEO industry going forward ah boy search is
no longer ten listings voice search is just one hmm yeah it's really shrinks
the field down doesn't it and it doesn't get people to your site although they
yeah that's true that's totally true because the feature snippet still didn't
get an effect click-through rate too much but we search for will certainly
change that the e 80 update affecting businesses I'd love to know your
thoughts how could a local business who isn't already established as online
Authority how can they take advantage of the EIT update and really use it to help
boost their rankings yeah well I think that update the update I don't keep up
with all the Google updates I love it they all have different names those
funny I was reading on search engine roundtable other day they're talking
about the core update mm-hmm I really don't keep up with updates and the
reason being is Google's gonna do whatever they want
do what forget about is they think about hacking Google optimizing the code
instead of doing what's best for users Google's goal is to put what's best for
users at the top because that's what keeps them coming back and that's what
makes them click on ads and Google and to make more money so instead of
worrying about each update I would worry about user experience time on site
balance ready dwell time things like that I want to pick your brain quickly
on marketing budget center this is something Australian businesses struggle
to wrap their heads around what do you think the most efficient way of spending
a marketing budget is the most patient way is keep spending as much as you can
as long as its profitable you know they have you heard the saying you know who
the best marketer is is that the one who can spend the most solid advice out of
us this is real now that's great advice if inside that that bubble of spending
the most is there a percentage that you would recommend being spent on SEO or is
this fall into the omni-channel approach where there's no distinct figure that's
any channel approach some industries SEO still isn't that competitive so for
those yeasts unless there's some is much more than those you're gonna have to
spend a lot that's totally fair I wanted to quickly pick your brain on backlinks
as well you've mentioned several times that SEO is changing backlinks have
obviously been a powerful ranking signal in the past do you see the influence of
backlinks changing and if so in the next five years what will that change mean
for backlinks the role they play I think yeah they'll have less and less value
because things like backlinks can be more manipulated than things like brand
queries how many people are continuing typing your name each and every single
month that's harder to manipulate so you're gonna see things like brand car
is gonna have much bigger impact in the long run than things like SEO I mean
things like backbones and again they'll still be useful just not as useful as
they are in the short run mmm all right this is excellent insights
excellent insights well this is a question for Australian businesses
because I know we've we've come across this for many of our clients would you
recommend that a business create these long-form service
ages one to two thousand words or is it just enough to match the competitors how
above-and-beyond should these businesses look together if you need one to two
thousand words to get all your services across and explain it and go in-depth
and yeah do that if you can do it in five hundred words then do it in five
hundred words don't worry about the competition be the most thorough be the
most in-depth but if you can get it done and being really concise that's fine as
well you could also maybe get it done through videos or images whatever is
best for the user that's how you should break down your services it's all about
the user experience that's what it keeps coming back to it I want to know a
little bit more about Neil Patel the man as well as neopor telemarketer you're
huge on providing content with the king of content if that's not already a title
I'm giving it to you right now you provide so much advice and inspiration
but when you look for advice and inspiration who do you go to who's who
inspires you everyone well there's a new entrepreneur or someone who's seasoned I
believe I can learn from anyone so I keep researching keep reading keep
talking to people and keep learning you know funny I was talking to a kid the
other day and he does magic tricks and he's trying to teach me some yhhh SEO
techniques and he was nudey I was like sounds good to me I'm like show me what
you got you know you never know who you're gonna learn stuff from how was
he's magic his magic was good he bent a spoon and like oh that's cool I never
saw that in person I mean I'm like unbending he's like I can't and I was
like yeah I don't yeah plus the other students ruined I can't eat cereal with
this give me a real spoon exactly exactly well you you mentioned there
that everyone can teach you something new and I think most marketers would
agree that just failing in general is a learning experience do you have a
personal favorite failure to use a strange expression that's helped you
grow personally or professionally not necessarily one but one of the things
that I really love is I keep failing and a lot of people keep failing but I'll
learn from that failure and avoid making it over and over again see if you avoid
making the same failure over and over again eventually I'll lead you down a
path of what you should be doing because you would have already done all the
stuff that you shouldn't be doing I also wanted to you've obviously since you
started your marketing career till now you've grown and become
successful and speaking engagements all around the world
how much hands-on do you have with with SEO these days you still working with
Neil Patel digital and working with clients or is it more you're out there
as a brand I'm very heavily involved in clients so
uh you know I was on the picture earlier today and then I was brainstorming how
one client who had penalty issues that just signed on you know how to recover
from all their penalty issues that they've had for like a year and a half
that they built up and they didn't fix and staying with SEO one last time do
you feel you have an SEO weakness where where do you turn to say you know what I
could use a little bit of help with this to someone I'm pretty strong overall in
SEO I believe I'm weak and everything though in which an honestly weak I'm
strong in everything because I've been doing her so long but yeah I should go
weak you know I even think about it I don't know like saying I'm strong to be
blunt I'm decent at SEO even though I rank really well I always believe I can
learn more and get better good attitude good attitude for any business owner who
feels like they can't do something a bit paralyzed by fear want to be at the top
I don't want to be the best I don't want to be at the top of my game and get lazy
I always believe I can learn more and get better that's the way to improve and
keep growing and tastic advice fantastic advice mate
finally at paperclip we like to ask each interviewee the same thing and it's to
tell us something about you we don't know so there's a lot about you online
but Neil before I let you go I'd love you to share something with the audience
that they wouldn't know whether it would surprise them I'm OCD they give you idea
if I got the airport and they make you take off your shoes I put like those
booties around my feet so that way my socks don't get dirty
there you go everyone Mayo Patel takes booties to the airport keep it keep it
locked in mate Neil thank you so much for chatting with Paperclip today and
providing the valuable insights in SEO we really appreciate it mate thank you
so much Viet on take care thanks 9 all the best bye right you