– With all the changes
that Google is making and their algorithm keeps
getting harder and harder, is it even possible to
rank at the top anymore? Hey everyone, I'm Neil Patel, and today I'm answering the question of is it even possible to rank
at the top of Google in 2019? (gentle electronic music) Before we get started, make sure you subscribe to this channel. That way when we release
more videos like this, you'll get notified. Question for you: do you have a website that gets little to no organic traffic? If you do, leave a comment below with yes. If you don't, leave a
comment below with no. Now, let's answer the question. If you have a brand-new website or even a website that's old and you're getting little
to no organic traffic, you can still generate a
lot of traffic from Google and rank organically.
But the ways you need to
do it is totally different than what people are thinking. Now let me give you an example. There's this company called Ahrefs. Ahrefs provides a SEO tool. They rank on page one of Google and at the top for backlink checker. But before they ranked at the top, they were doing everything. They were building links to that page, they were guiding internal links, and they couldn't get to the top no matter what they tried. And can you guess why they
couldn't get to the top? Well, it's because everyone
who searches for that term is looking a free tool that
provides backlinks right away. Ahrefs is a paid tool. The moment they figured this out, they released a free version of their tool that provides information
on a hundred backlinks. Just a hundred, they limited it so people still upgrade
to their paid tool, and what ended up happening is within a few weeks to
even less than a month, they shot up to number one.
Do you see what happened there? They figured out what the user
wanted and they provided it. It wasn't just about building links, it wasn't just about
optimizing title tags, putting in the right keywords. It's providing the best
experience for our users, and that's a mistake
that most people make. In 2019 and even beyond, SEO is not just about building links, building the right type of
content, internal linking. It's about thinking about the
user and putting them first. If you don't put the user first and you don't give them what they want no matter how much SEO you do. Just like Ahrefs showed, you won't rank. If you put the user first, and even if you don't have
all the other factors, like your backlink count isn't right, your internal links isn't perfect, you can still rank high, because the way Google looks
at rankings these days is even if you do all the fundamentals right, but if people keep going to your site and they click the Back button right away, they're bouncing off, they're
going back to Google quick and the next result,
that's telling Google that, hey, people don't like your website.
Google doesn't care how much SEO stuff you're doing at that point. They're just like, wait, people
aren't liking your website, so they're not going to
continually rank you. So if you want to rank in 2919, don't just think about SEO from a on-page or off-page perspective. Think about SEO from a user's perspective. What do your ideal customers want? If you don't know them, head over to tools like surveymonkey.com and you can survey users. You can survey your own users. Ask them things like, what else would you like
to see on this page? How can we delight you? How can we make our website better, our product, our service? By figuring out what people want and then giving it to them, you're much more likely to
crank and climb in the rankings.
It's not just about doing the fundamentals that everyone is talking about. Now if you need help improving your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed this video, like it, share it, comment below. If you have any questions, seriously, if you leave a comment, I will answer it and help you out. Thank you for watching..