Technology

The 101 on SEO: What Search Engine Marketing Specialist jobs entail and how you can find one.

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I am here with heather from Artisan Talent and we are going to talk about SEO specialist. Firstly I don’t need any technical info but tell me what is a SEO specialist roughly? What they do? So the acronym stands for “search engine optimization” okay. So say you are out on Google or Bing the words that you are typing in that gets you to somebody’s site. So making sure that if the site is being built or something like that. Those words or those videos are being looked out first and they are�coming at the top of those searches. Okay cool so if I say that SEO is about getting found on Google, getting found on yahoo, getting found on Bing, am I roughly right? Exactly! You want to be the first one on that list.

So how you optimize your content is very important. Okay, cool so an SEO specialist is a person who gets you found on Google. Tell me a little bit about�SEO jobs? What kind of SEO jobs freelance or full-time kind of come across your desk? We see lot in the freelance long-term freelance, sometimes full time too. SEO specialist, you know sometimes it’s coupled with writing to may be somebody that’s an SEO specialist and html sort of content creator. It’s a lot of different sort of ways to put a publishing and publishing�a little bit�may be a content publisher.

There are different words, digital content creator. Okay is there a lot of that work around? Is it a kind of hot thing right now?� It is, everybody wants to be the top when it comes to search. So if can find somebody that really understands the terms and search to use and the content to create to make sure their company is being looked out first compared to the competitors, hands down. Those people are needed. Alright cool thank you that makes sense to me as a sort of an SEO job description if you will. So let’s keep talking about search engine marketing as a career as a say long term freelance what kind of numbers are we looking at here? What kind of money can you earn? Wow so you know someone it depends on exactly the job because sometimes it may be more copy heavy or may be sometimes more�social media heavy and understanding those two things can kind of vary.

I would say anywhere in that like 30-50 an hour is reasonable. Certain clients want to higher level and may be a few more things they want somebody that can code as well or understand paper click or have some experience in that area so might bump up a little bit more of that 40-70. So just kind of depends on the client. And what kind of if you will portfolio would you need to get a search engine marketing job? You know any sort of samples from you know past jobs or something would be showcasing may be a company or client you worked for, may be that content and may be those results. So anything quantitative would be great. It’s like you grow that side of it from 40% to 80% or you got a click through at a certain amount showing numbers is very very important so if you get show how something was originally before you got it and result once you worked with it that’s what they going to want to see.

They want to see the results. So any sort of numbers is great. If you have visuals that’s great. If you are a writer on top of that being able to showcase that writing inside that’s important too. Okay cool and if you were just out there in the wild, how would you find the SEO job. Where would you even look? Have you gotten the ideas for me here? You should definitely touch base with Artisan Talent. We do have a website artisantalent.com so you can definitely look there because we do get these roles in various locations in New York and Chicago, DC and even Los Angles, San Francisco to name kind of few. So you actually list the jobs when jobs come in, you list them on artisantalent.com. We do and you can click on them or you can reach out directly through our website and note that you saw this. You can go through LinkedIn you can go through we do post on indeed. You can directly connect to us in those ways or say you were in an event and you are a SEO specialist. You know okay this is my background.

You guys get this, let’s exchange information. Okay cool thank you so much for your help. Hey thanks very much for watching this video. If you like to reach out to Artisan Talent please feel free to go through our website�artisantalent.com you can email us, you can phone call; you can go through LinkedIn, Twitter and Facebook. We are kind of everywhere. Send a smoke signal we will respond. We just like to chat we have lots of work for lots of amazing talent just like you.

Please feel free to reach out and get in touch with great fun to work with and we are going to make you a talent and career dreams come true!.