Technology

What is Black Hat SEO? Search Engine Optimization (Explained)

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okay everybody so today I’m gonna talk to you about blackhat SEO if you don’t know what blackhat SEO is it’s still a thing it’s still out there it’s a way that people basically try to target your website and take your website down that’s negative SEO that’s a type of blackhat SEO and it’s also this concept of getting ranked or doing things in Google that are against their guidelines so blackhat SEO is anything that violates search engines Terms of Service my name is John Lincoln I’m an SEO expert I’m gonna tell you everything that you need to know a black about blackhat SEO in this video so first SEO in blackhat SEO it’s kind of broken up into two different areas so there’s link schemes and then kind of the general blackhat SEO stuff right so let’s start out with the link schemes so what are the link schemes that are considered against Google’s Terms of Service first thing is buying links so if you’re buying links from other websites you are not allowed to do that just purchasing a link Google doesn’t want you to do that they want you to earn the links next link exchanges so if I say excuse me sir if you link to me I’ll link to you from this website that is not allowed and if I say oh if you link to me from this website I’ll link to you from another website that’s also not allowed they don’t want you exchanging links this used to be a huge thing that people would do years and years ago and it really worked very well but today you cannot do that article marketing guest posts anything that’s low-quality so if I write a hundred articles and I get them posted on a whole bunch of other websites around the web Google is gonna pick up on that pattern and you’re gonna get a manual action penalty which will show up inside a Google search console or you might get a penguin penalty which is what happens when you have too many links pointing out your website with the same anchor text anchor text is just a term that basically means the text that’s inside of the lake so if this was linked to for example it said link exchanges link exchanges would be the anchor text of that link so you can do guest posts you can do article marketing but it can’t be massive it can’t be low-quality articles it can only be if you write a really great article and you link to something relevant within the article to something that’s relevant on another website or on your website anything that’s automated is bad so there’s a lot of different programs out there that do something called link indexing so basically if you get a link on another website there’s a chance that Google might not even see that link so you can use these automation programs to build a whole bunch of they’re links to a whole bunch of other links that would then go to that final link so if your link is here and you have all these other links that are on these other sites and then all these other links on my on these other sites that are built by an automation program these would link to these these would link to these and so on and so forth and build more authority to this link that’s going to your site right so automation programs are against Google’s guidelines and there’s quite a bit of them out there they’re not quite as big as they used to be though and then profile links so if you go out and you just build a whole bunch of social media profiles or you build a whole bunch of profiles on forum sites so on and so forth profiles anywhere around the web and then you put links in those two pages that you’re trying to get ranked higher you can get a penalty for that as well that’s blackhat SEO and then link networks so any type of network where you go and you pay and they put you on a whole bunch of different websites and link from those web sites to your website that’s also blackhat SEO and Google is taking those down all the time okay so we covered most of the linking stuff let’s get into some of the other type of blackhat SEO things that are out there comment spam so if you are using a program to automatically generate comments on other web sites or to automatically generate comments on your own website any type of fake comment that’s helping you rank better in Google or hurting your competitors and making them work rank worse than Google through negative SEO is not allowed and that is black hat SEO sneaky redirects so if you have one page that’s ranking and then you’re redirecting somebody else to another page that’s an example of black hat SEO as well trading products for links so that’s another thing that you can’t do so you can’t necessarily say here’s a product link to my website here’s some money link to my website that’s the same as buying things and link Bay in switch so if you create a scholarship for example say you have a scholarship and you’re a whole bunch of links in through this scholarship because educational institutions are seeing the scholarship they want a link to it so that their students can confine the scholarship and this is something you really can’t do anyways but say you do that and then you eventually 301 redirect that page to another page to get the links going to another page that is also blackhat SEO in something you can’t do keyword stuffing putting too many keywords on a page is enough is something you can’t do cloaking showing Google one page but then serving another hidden content you can’t hide content on a page that’s not allowed articles spinning just creating articles and just creating pages so that they rank in Google and they’re very thin content a lot of people will do this through some type of PHP script there’s something called a Content matrix where you can create five versions of a paragraph have dynamic field spin it create doorway pages that rank in Google you’re not allowed to do that either scraped content stealing content from around the web serving that on your site so that it gets ranked that’s also not allowed funny thing about that Google won’t allow you to do that for their Terms of Service you can’t scrape content but yeah if you actually think about what Google does they scrape content to serve it in their search results and they’re doing that more and more and more especially with the new knowledge panels Rich Snippets things like that and then even meta titles and descriptions I mean that’s just scraped content of course we want to do all this for Google because we want to get that traffic right and it’s the biggest search engine in the world any Auto generated content you’re not allowed to do and then bait-and-switch stuff we talked a little bit about social media spam if you’re just getting thousands and thousands of shares from other social sites that you’re buying that’s blackhat SEO and something you’re not allowed to do and then rich snippet markup spam so putting Rich Snippets on pages so putting elements in the code that are going to enhance your listing inside of Google that’s not actually relevant to that page that’s considered spam as well so that’s another thing you can’t do it’s blackhat SEO any automated queries so if you’re using something to generate fake traffic that’s searching for your company or your keyword and then coming in and clicking on your website that’s called an automated query that’s nothing that you’re allowed to do within Google so no automated queries and no negative SEO so if you really hate your competitor you’re like I don’t like this guy or girl and I’m gonna build thousands of low-quality links to his site to get him a penalty to make it look like he was doing all this blackhat SEO stuff you cannot do that that’s considered blackhat SEO if you’re doing blackhat SEO a negative SEO against your competitor okay URL injection spam so sometimes what you’ll see happen is somebody will hack a site like WordPress and then they will inject links into pages or they will hack pages or they will create thousands and thousands of pages and this is just done through a script and then what happens is they put links on those pages this happens a lot in spaces like viagra cialis you know these these pills right and these are notoriously kind of spammy areas for SEO so watching out for hack hack 2011 on and then domain squatting so if somebody goes and buys coca-cola and they won’t sell it to coca-cola and they’re just holding onto it even though that’s their trademark you’re not allowed to do that as well blackhat SEO these are all the things that you cannot do now what do you do if you are being targeted by negative SEO or you’re being targeted by blackhat SEO from a negative perspective or you’ve done blackhat SEO and now you want to get your website back into a good place well that’s a good question so all the links scheming type of stuff that really goes through disavow files that as far as going into Google search console you want to disavow links you want to block those links you have to go in and remove a lot of these links so you’ll have to go back can take them down there’s actually a tool called a remover which is really good for sending out masked messages and keeping track of how many links have been taken down and how many haven’t been you can send automated messages in a sequence to take those things down you’re gonna have to take down and and cancel any type of automated programs any type of sponsors you have delete any profile links and get get out of any link networks if you want to get out of that whole blackhat side and have your website be looked as a clean quality website inside of Google now these type of things also are gonna need to be dealt with so if you have done keyword stuffing you’re gonna have to reduce it if you’ve traded products for links you’re gonna have to go back and clean that up maybe do a Rhian clusion request with Google if you’ve done cloaking or hitting content or malicious content you’re gonna have to clean all those things up if you have doorway pages you’re gonna have to take them down you’re gonna have to redirect them if you’ve done bait and switch you’re gonna have to push that old page live that was there we’re you’re gonna have to remove the pages entirely in form of forum if you’ve got URL injection spam if your domains been hacked you’re gonna have to check out the hacked area within Google to find out what’s gone wrong and how you can fix it and there’s so much more to so much more to negative SEO and blackhat SEO that I didn’t cover today so that’s it for blackhat SEO if you have a comment make sure to leave one I’d love to answer any of your questions on the topic it’s something that’s out there something that’s still very real today if you liked this video make sure to like comment and subscribe and I’ll see you next time