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English/Hindi Google Webmaster Central office-hours hangout

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AASEESH MARINA:
Welcome to this month's English and Hindi
Webmaster Hangout. So this is Syed and I'm Aaseesh. And we're here to
answer your questions. And before we start off on the
questions asked in the Q&A app, if you guys have any live
questions, please go ahead. Anyone? OK. We'll just start with
the– with our Q&A app, I think we got some questions
and comments from the forum. So maybe we'll take that. SYED MALIK MAIRAJ: Yeah. So, by the way,
[INAUDIBLE] all of us can post questions
in the Q&A app. Because when we broadcast,
those are [INAUDIBLE]. AASEESH MARINA: All right. First question was
asked by [INAUDIBLE]. So he asked, why Google AdSense
does not support Hindi language or why does it not
approve Hindi blogs. I still don't think
we– We honestly don't have any idea
regarding AdSense. SYED MALIK MAIRAJ:
Basically, as far as I know, AdSense for Hindi is
not yet announced. But with a lot of things
happening in the web, with the– [INAUDIBLE] in
the Indic Languages Internet Alliance– Government
is involved.

Google is involved. Other companies are involved. And other people, publishers
in India, are also involved. We basically launched
this alliance. And Google is also
working on a lot of things to make Indic web
ecosystem better. So, we have things like
Hindi speech recognition, Hindi keyboards,
and [INAUDIBLE]. So, I think AdSense,
maybe, is also on its way because–
of course, we know– when [INAUDIBLE]
the population of Hindi. It could be also
the sources for them to create some income from the
blogs and things like that. Asking about those
things, and I think AdSense makes perfect sense
for those kind of things. My best guess is those
things are being worked upon. I'm not sure because we
don't work on the AdSense until we– We just don't know
what exactly is happening, what is the unknown,
things like that.

But I think we will
definitely, as I see, will have monetization of
[INAUDIBLE] going forward. Not just from Google, but
I think a lot of things will come up because
Indic web [INAUDIBLE]. A lot of people
are coming online in India who aren't necessarily
ready to write in English or read English but are
ready to write and read things in Indic languages. Who I think there's [INAUDIBLE]. That is something
to look [INAUDIBLE]. AASEESH MARINA:
And as a workaround I think you can still
use DoubleClick ads or on displays you
can always add.

SYED MALIK MAIRAJ: So best
thing would be for you to get in touch with
the AdSense team, maybe. OK. So there is another question
from [INAUDIBLE] again. His second question is,
I'm a Hindi health blogger but to come on top
in search query, I have to add some English
words like "page lost" instead of [NON-ENGLISH SPEECH]
because majority of India article readers searching
Google are writing in English– how to lose weight in Hindi. [INAUDIBLE] OK. So is it possible to come on top
in search query even if I write in Hindi. And [INAUDIBLE] by typing
in English [INAUDIBLE]. OK. So, basically, the question
is, if I have to summarize, [INAUDIBLE]. OK. There is some noise
in the background.

Could you guys clean
that out please. Mute your sounds. So, if you guys
have any questions, please unmute and ask questions. Otherwise, it would be
great if you can just mute because there is some
noise in the background. AUDIENCE: Yeah. SYED MALIK MAIRAJ: Yeah. Go ahead. AUDIENCE: I have a question. And this is apart
from the question that we already posted
by me in this Q&A. And this is regarding
a very simple thing. Although I know the answer
what will be possible instead. But actually I'm not getting it. And the problem is I have
a few websites for which we have some very
old pages indexed. And in between, we made some
changes in the URL structure. The URL is different now. The content is different now. But still I can see that
both versions of my page is being indexed by Google. And the previous version is
more than four months old. And I'm not able to rectify it. So, can you please
tell us, what can be the best way to
get rid of this? SYED MALIK MAIRAJ: OK.

I think we will answer the
question I was reading out by [INAUDIBLE] and then we will
come back to your question. Is that OK? AUDIENCE: OK. Fine. Not a problem. SYED MALIK MAIRAJ:
[INAUDIBLE] question was, basically, is it necessary
for people publishing in Hindi language, in Hindi
script, is it necessary for them to insert keywords
in English to be able to rank. So, I wouldn't definitely
recommend that practice because when people are
searching in Hindi, say for example, they want
to read Hindi content. And we are from
Google, on our side, we are making all the effort to
basically understand the Hindi script and show appropriate
results and things like that. And we have seen a lot of people
maybe using English script and type in Hindi, which
we call, for example, Roman [INAUDIBLE] or transliteration. Great. So people know to use that. But again, I think if people
are writing in transliteration and things like
that, maybe they want to read articles that
are transliterated. So if there are
matching results, then we may show those results. But if somebody is
searching in Hindi, then we would prefer
to show them Hindi because we know the
user is convenient reading Hindi and
things like that.

So if you have Hindi article, I
would definitely not recommend, just for the sake of
ranking in Google searches, inserting key words in English
is not a very good practice and may not be very helpful
in the long term, right? So, since Hindi index and– that
page online that are in Hindi are not as much as, of course,
as there are in English. So, there are a
lot of query spaces where people may be
searching but they may not be finding content
because nobody is writing in Hindi
for those content. So sometimes you may see
a set of mixed results, like some articles written
in English, some in Hindi, and things like that. But going forward, as more and
more Hindi content comes up, I would say it will
be a great practice if you can just
focus on your users again instead of focusing
on how you will make it to the top of the
search results. And then keep your
Hindi content. Just think, when you're
making a Hindi article, how useful it will be or how
good it will be for your users if you insert English
keywords in between.

Where it make sense or not. How comfortable
your users will be. How will they like it
or, rather, not like it. Right, so keep those
things in mind. AASEESH MARINA:
From our side, we are putting effort
into helping people use Hindi keyboards better. And there are apps
coming up on mobile where you can write with
your fingers Hindi words. And, of course, [INAUDIBLE]. SYED MALIK MAIRAJ: So, a lot
of things have been happening. So, the people who are actually
publishing in Hindi right now– AASEESH MARINA: They're probably
facing some problems but– SYED MALIK MAIRAJ: Yes.

Yes. So, I'm not saying that
there are no problems. There may be some problems
because the entire ecosystem is not very mature
as it is in English. But, slowly but surely,
these problems will go away. So it is best for you
to focus on your users. And we'll see in the long term. Great. So [INAUDIBLE], your question. So if I got your
question right, you were saying you have an
older version of pages and a newer version of pages. Is that correct? Yeah. OK. And you see both of these
versions indexed by Google. Are these residing on
different websites? AUDIENCE: No, no. They're all same website. I'll just give you some
details on this problem that we are facing. This is from a very
simple website. It's a static website. And we made some changes in
the look and feel of the page. We made a different
URL as well as– You can see that the complete
page was revamped. And then also, when we look
at the same in Google index, we see that the previous
version is still indexed.

And the new version
is also indexed. And the previous
URL is currently redirected to the new URL. So, how to get rid of this? SYED MALIK MAIRAJ: OK. So if you have already done
a 301 permanent redirect on the older version
to the newer version, I think what you're saying
ideally should not happen. When did you do this? If it is very recent and
Google hasn't seen it, then maybe it'll take some
time before the old version is replaced. If you're saying both
the versions are indexed and there is also a
301 redirect in place, then I really doubt if Google
has seen that 301 redirect. AUDIENCE: See,
actually [INAUDIBLE] when we implemented
301 redirect. And if we click on the link
that is a [INAUDIBLE] index of old page, it is bringing
me to the new page.

But the snippet and the
title and description appearing in old index page
is from the old page itself. So that is the problem
that we are facing. AASEESH MARINA: I
mean, generally, you shouldn't be facing
that problem. But at least one
workaround for now is you can use cache removal
in Google's Webmaster Tools. Just test one URL and
use cache removal. And then your cache
will be removed. And when that URL is
crawled, it should be crawling the
new content again. So go test that. But in general, if your
URL has been crawled again, then you should be seeing
[INAUDIBLE] replacing the old content
with new content.

And in a few problem
cases, it could take more than two months. And sometimes, some
people see [INAUDIBLE]. AUDIENCE: OK. So [INAUDIBLE] in
the very beginning that although I think that
I know the answer that it may be possible, but this
is problem that I'm facing. AASEESH MARINA: For now, just
try the outdated cache removal. AUDIENCE: OK. I will do that. OK. Thanks. AASEESH MARINA: We'll take
the next question from– SYED MALIK MAIRAJ: [INAUDIBLE]. AASEESH MARINA: No. I think we have another
question on the comment section. We'll just take that one. SYED MALIK MAIRAJ: This
is from [INAUDIBLE]. He says, apart from on site SEO
content sharing on social media platforms, what
would be the best SEO ranking factor for
today or for 2015. OK. So, this question
is basically, what is the best ranking apart from
[INAUDIBLE] things, basically on site SEO and– so,
one thing to clarify here is that sharing your content
on social media platform is not a direct ranking factor.

OK. So, mentioning that along with
other things as ranking factors is actually not correct. So that is not a direct ranking
factor in the first place. Second thing is, I think,
what is sustainable Always is, again,
it is very generic. We have always
[INAUDIBLE] guys, and they continue to say, basically,
focus on the users. See what is best for your users. So, if you continue to provide
your users with the best possible experience
that you can. And whatever you
have, [INAUDIBLE] you have your view on that. For example, [INAUDIBLE],
instead of just repeating what has already been said
on other websites and things like that. If you can add your
own perspective, your own research,
et cetera, et cetera.

[INAUDIBLE] make your content
unique and more valuable so that users would
want to come back to your website for those
insights, to read your content, to read your perspective
on [INAUDIBLE] event. Although, you're talking
about [INAUDIBLE]. That's very common. Everybody likes
[INAUDIBLE] whatever. But if you can keep these
kind of things in mind, ultimately, the
goal of your website would match the goal of Google. That is, basically,
provide users with what they're
actually searching for. And give them the best
possible experience.

So if you're doing
that, then Google will automatically be in
love with your websites and would want to show
you websites to the users. So I think those are the things. And, of course, we
have a lot of resources that are there in
our help center. And a lot of other resources
we are coming up with, especially with mobile
becoming bigger and bigger. So you may also want
to take a look at that. Make sure that your
website is mobile friendly and people are actually
experiencing great user experience with your websites
on their mobile devices, et cetera. So things like that. OK. So we'll go to
the next question. AASEESH MARINA: So,
there's a question in the chat posted
by [INAUDIBLE]. So two days back,
there was a post by [INAUDIBLE] on SEO Roundtable
about hidden content and tabs or "Read more" text.

So John Mueller [INAUDIBLE]
here, can you guys confirm, does Google really consider
such content as hidden? So what John was
saying was, it's considered as a black card
technique or something that can get you
a manual action. It's rather that, if you have
some content under "Read more." And if a user is searching
for specs on Ferrari and you don't have specs
for that particular car on the main article and
instead it's under "read more," a users first
impression when he comes to that particular
page is, maybe he can't see that particular
content immediately.

So it may be
frustrating to the user. So that's what John meant. But it's not like putting
content under a different tab or under "read more" gets you
a manual action or anything. I hope that answered
your question. And we'll go to the
questions in the Q&A now. The first question
is by [INAUDIBLE]. In mobile site map, shall I
give corresponding desktop URLs as canonical and desktop site
map mobile URLs as alternate? Yeah. You can do that. That's totally fine. I'm pretty sure that's a — SYED MALIK MAIRAJ:
That is what you should be doing [INAUDIBLE]. AASEESH MARINA: Next
is by [INAUDIBLE]. Mobile website or
responsive– which version is best for mobile
devices in terms of SEO? Is there any ranking
boost given to websites if the version of website
is mobile friendly? First, versions, in general,
what our recommendation is to use responsive
web design because it's pretty simple to
maintain and manage.

And once you get to the
initial designing the website, it makes it for easier
for both your users and for Google to view
the website as one entity instead of viewing it as a
desktop page and a mobile page. And it won't involve
too many redirects or those kind of errors. But, there are many
legitimate cases where people may need different
websites or websites where they're dynamically
serving content depending upon which device
[INAUDIBLE] from.

So that's totally fine. It doesn't mean
just because you're using Google's
recommended method, you'll get better
ranking from that. You can use any
of them, whichever makes the most
business sense for you. Secondly, your
question is, is there any ranking boost given
to websites' web version if website is mobile friendly? As far as I know, no. There could be some cases
where if your page is so slow that it's
not mobile friendly, then there could be–
It's a case of page speed and not mobile friendly, per se. But if your site is
slow or something, if other factors are
involved, then your site could be ranked lesser
that other sites. But in general, just because
a site is mobile friendly, you don't get any
direct ranking upgrade. The only thing is it's
a visual indication. People can see if a site
is mobile friendly or not. Like we recently launched
that [INAUDIBLE]. So, if a site is
mobile friendly, they get a mobile friendly tag
on Google search on mobile.

So that's pretty cool. And the user will
probably want to click on a side that's mobile
friendly than a site that's not. Any live questions? Any questions on whatever we
answered or anything like that? OK. We'll go ahead. [INAUDIBLE] asks, when we
check mobile friendliness with the new tool, it OKs
all the responsive sites. Is there any additional
help that we can get? So, the tool, right now
it gives basic advice on if the links are
too near [INAUDIBLE] you click on them
properly, or if the font is too small to read. Those kind of stuff. But, if you use
PageSpeed Insights tool, you get a bit more
information on [INAUDIBLE] the HTML or optimizing
your images, and a lot more
detail on what you can do to improve your website. Just because your site is
basically mobile friendly doesn't mean everything
is all perfect. There could be
other things also.

Small issues but still something
that you can fix and make your website better. Using PageSpeed Insights will
give you more information. AUDIENCE: That's what I said. And there's one more thing
that I would like to ask here. When we look at
PageSpeed Insights, suppose I have one
website where we were advertising using
AdSense and DoubleClick but right now AdSense
campaigns and DoubleClick campaigns are not running. But tracking codes are
still there on the website. And PageSpeed Insights is saying
that if we remove those codes it will improve the
rating or something.

So– AASEESH MARINA:
Repeat the last part. AUDIENCE: Pardon? AASEESH MARINA: Can you
repeat the last part? AUDIENCE: I'm saying
that although we are not running the campaign on
AdWords and DoubleClick, but the code that was
included in the website while we were running the
campaign is still there. So, what do, we keep
running campaigns time to time which is not
around the clock.

So, is it good to
remove that code when we are not running or
should I just leave it there? Because PageSpeed
Insight says that if we remove that particular
code, it will improve the loading
time of our website. AASEESH MARINA: So it
makes sense, right. What happens is probably
that particular script is blocking your page
from loading immediately. I mean, I didn't see the site. I'm just saying from
basic common issues that we normally witness. If a particular
script is blocking– What happens is, your
page will start to load. Your site will request the
server for the content. And it will start to lead. And then while it's loading,
it will [INAUDIBLE] it will again ask the server for
content regarding the script. And that's extra round
trip for the site. That's probably
slowing down you site. That's something that,
if it's not necessary, you can probably delete. And also, even in case
the scripts are necessary, I think above the fold content. The content which
loads immediately and which the user
can see immediately, that should load first.

And what you can do is go
back to particular content, you can inline CSS so
it loads immediately. And the remaining parts, you
can just load it after that. AUDIENCE: That is a better
thing that we can do. Thank you so much. AASEESH MARINA: One
question by [INAUDIBLE]. Does a category site of
a shop need an SEO text or is the product listing
with a good description enough to rank? I have seen several
good ranking sites with just a text on the page. It depends, I guess. It depends on
product to product. In general, if
there's a good landing page for a particular
product then you have, even if the descriptions make
sense generally– I mean, you don't have to
stuff key words so that it ranks on
Google or anything. As long as it makes
sense and the user can understand the
product sufficiently, then that should be good.

There's a need [INAUDIBLE]
takes, then [INAUDIBLE]. There's no one set rule that
says take a long description, short description, so
many keywords, or anything like that. It just like [INAUDIBLE] SYED MALIK MAIRAJ: There's
no set Google [INAUDIBLE], you need this much
content or whatever. But I think [INAUDIBLE]. It's the user. And he or she land on your page. And they get the
information that they need. Anything that's there is enough. You don't need to put
in some extra just for the sake of ranking
and search engines. You need not do that. AASEESH MARINA: We have a
question from [INAUDIBLE]. SYED MALIK MAIRAJ: So
[INAUDIBLE] says, I'm coming up with a
service review site. And [INAUDIBLE] I have
[INAUDIBLE] server. Added the [INAUDIBLE] analytics. We'll be submitting site map
and using the Google Highlight tool. OK. So [INAUDIBLE] is coming up
with– he's going to launch, basically, a service
review website. And you want a list of points. OK. So, again, there is nothing
like a list of points that you need to follow. What I can recommend is
the SEO starter guide.

That would be the
best place for you to see what are
some of the things that you can do to make your
website more search engine friendly. And then we also have something
called the Master Academy if you're like very new to SEO
and if you don't know where to begin, what to do, et cetera. These are the
couple of resources that will be very, very useful. But if you know the
basics, then probably you can go to the Webmaster
Central's help center, Google's [INAUDIBLE]. You can find a lot
of articles that may be applicable to your
website that [INAUDIBLE].

So, again, there's definitely
not a list of things that we can actually give. But, yes, of course, when
you have specifically mentioned that you are
in a low latency VPS, that is something
to think about. So make sure that you're able to
support the number of requests that you would get
from your users. And also think about
if your website is going to be [INAUDIBLE]
with many pages and stuff like that, Google will
also be crawling your pages. So that will also need some
bandwidth and some resources on your server and
things like that. So, I mean, I'm not saying take
a dedicated server or something immediately. But I think you should
keep an eye on that. And as you are
growing, make sure you have sufficient resources
to support your growth. So that is important. Because again, even if
your website is good– you have great
content, great reviews and things that [INAUDIBLE]. But if it is [INAUDIBLE],
then it doesn't make sense. So, you can also use the
PageSpeed Insight tool to see what is lacking
and things like that. And then we'll come back. And specifically talking about
service review website, right.

So, I think you're going
to review services. That is what I understand
by service review site. So, one thing I would
like to also say here is– basically
about the content. So, when you're
reviewing, make sure that– as I mentioned
earlier as well– you are giving real
perspectives and real value to the user who is coming
to read those reviews. Do not make those
reviews just for the sake of inserting keywords here
and there, looking at, okay, what are the most
keywords I want to rank for and just inserting those
keywords in your content. Don't do those things for
search engine rankings. Rather, I would say
build just for your users so that users can actually
rely on your reviews. They basically should trust you
reviews and want to come back to your website whenever they
have to buy something or take a service or
something like that. And they should remember,
OK, I must go to the website and see if there are
any reviews there because though those are
so genuine, so authentic.

And, of course, one other
thing you should take care of is also links and
things like that. So, there may be cases where
people may approach you. And then they say please
review our service. And then give us a link back. We will pay so many
dollars to you. This is very common
in the review space. So you need to be aware of
these kind of things like that.

So, what I would
also recommend is, go back and read the search
quality guidelines that we have, Google search
quality guidelines. Go through them early,
especially the linking issues and the content of the
quality and things like that. And make sure you are
abiding by all those things. AUDIENCE: OK. Can I quickly add to that? Thanks for the fantastic points. I was to speak specifically
about SSL certificate. So, recently Google
said that it is trying to come out using HTTPS.

And what that
basically does is, it's adding around 300
milliseconds to my site. And site load time
is also a factor that need to be taken
into consideration. So how do I go about with this? SYED MALIK MAIRAJ: OK. I think that's a good question. So, a lot of people still
think that HTTPS or TLS, when you implement that, it takes
lots of resources and loading time and things like that. But actually, that is becoming
more and more untrue actually. And I think the
value it provides is worth the extra little time
it takes for pages to load. So even if it is taking
300 milliseconds, I think there are
definitely ways to optimize those
300 milliseconds. So, you may want to look into
that, how you can optimize. A lot of people on the internet
actually are adopting HTTPS. And their websites
are pretty fast. There's almost no difference
before and after HTTPS integration. So I think look at what are
those technical things that you can actually optimize
because it is possible. It is not that it is not
possible, as far as I know. And even if you lose a few
milliseconds here and there, I think it is worth it
against the value HTTPS is going to provide.

Because it is about
your users again. They're going to be
secure when they're connecting to your website. And it also adds the trust
factor and things like that. So I think it's
definitely a thing you should think
about and implement. AASEESH MARINA: And we also can
definitely optimize the HTTPS load time by clearing the cache
and small things like that. SYED MALIK MAIRAJ:
I think there are a lot of things that
you can actually– There are a lot of resources
that have come up actually online that talk about
how you can optimize your implementation.

AUDIENCE: Thanks guys. That was great. Thank you. AASEESH MARINA: We'll take the
next question from [INAUDIBLE]. And after that, there seem to
be some questions in the chat. It's fine for now. But I'd rather you guys
posted in the Q&A app because you can actually
select those questions. And when you're
viewing the Hangout, we can actually pull directly
to your question [INAUDIBLE]. SYED MALIK MAIRAJ:
So what happens is if you use the Q&A
app, these questions will also be recorded. Since this is in
Hangout, [INAUDIBLE]. So, if you want to reference
back, I mean, if you come back [INAUDIBLE] you get
to those questions. And people who are watching the
Hangout in the future, maybe it'll be helpful
for them as well. So instead of posting
your questions [INAUDIBLE] we've integrated it
with the Q&A app. So on the screen, you
can see a Q&A thing.

Click that, you will be
able to post questions. AASEESH MARINA:
[INAUDIBLE] Google Cache on many sites [INAUDIBLE] SYED MALIK MAIRAJ:
So, I'm not sure but if they are managing
a lot of these websites, this [INAUDIBLE] can take
you very many problems your servers from your
end, or anything like that. Google is able to access your
pages, your robo.txt files, et cetera. So those are some of the
things that you should check. Otherwise, we haven't
seen this problem. We haven't heard– nobody
complained about this problem that you're having. If it's happening
from Google's end, if it's happening
with a lot of people, then we would have
definitely heard about it. So, I don't believe it
is a problem right now. So, you may want to go back and
check your servers and websites maybe once. AASEESH MARINA: OK.
[INAUDIBLE] asks a question. I have [INAUDIBLE] website which
is doing good but lost ranking. The look and feel of
website was changed but the content was same.

Honestly, without actually
taking a look at the website, I can't really say much. Do check your
Webmaster tools to see if there were any issues
with Googlebot accessing your website or if there were
any manual actions or security issues with regards
to your website. But if you're here, could
you add some context there? SYED MALIK MAIRAJ:
Is [INAUDIBLE] here? [INAUDIBLE]? AASEESH MARINA:
Add some context. I mean, without actually
looking at the website, we can't really say much. But, like I said, do
check your Webmaster Tools at all for any
issues with access or any issues from Google's
site like manual actions or any security issues that
we notice on your website. SYED MALIK MAIRAJ: Also,
make sure– if, at all, you have changes
to the URLs, right, make sure that old URLS
are [INAUDIBLE] 301 redirected to the new URLs.

[INAUDIBLE] if that is
the case, [INAUDIBLE]. AUDIENCE: [INAUDIBLE] Hello? SYED MALIK MAIRAJ: Yeah. Please go ahead. AUDIENCE: Basically, we
didn't find any issues on Webmaster Tools,
as what you're saying. But, basically, the
thing is we lost quite– not so much [INAUDIBLE]. There was a ranking effect. And the website, the
contents were the same. And, as you were telling us,
the URLs, naming all the URLs, that has also been
kept the same. So, there wasn't any
issues from our side. So, any other hidden factors? SYED MALIK MAIRAJ: Maybe,
you may also– I mean, I'm just thinking– AASEESH MARINA: Normally,
there are some fluctuations in ranking that happen
from time to time. But, in general, if your
content is the same, it could just be that maybe
other sites are ranking better.

It could be any other issues. But, without actually taking
a look at the website, we can't really say
it's anything specific. [INAUDIBLE] you post it in our
Google Webmaster Help Forum. AUDIENCE: OK. Fine. SYED MALIK MAIRAJ: But
one piece of advice would also be, since you
have re-done your website, I think this is a good time
and opportunity for you to go back and take a look
at things like PHP and mobile friendliness
and things like that. This may be a good time for
you to optimize those things.

AASEESH MARINA: And
even content also. I mean, you can just look at
what you can change there. What you can make better. How users can find you– AUDIENCE: Yea. We're doing like–
we're thinking– AASEESH MARINA: So, just
post it in the forum so people can actually
specifically look at if there are any
actions other than– AUDIENCE: All right. Thanks a lot. AASEESH MARINA: Yeah, Thank you. [INAUDIBLE] asked a question. If I'm posting a blog, then
according to your [INAUDIBLE], how many words are
good for ranking. And please tell the length
of description and ID tag. So, frankly, there's nothing. There's no rule of any 500 word
blog or anything like that. And, I mean, description
length and title tags, just put in whatever you feel
is necessary for the person to understand that
particular page. So, title tags,
just think about, if your page is describing
a particular service, just give an
appropriate title tag.

You don't need to think
about if it should be 10 words long
or 20 words long. And same with description. Obviously, it
shouldn't be too huge. But just think about how we
can describe your page properly using that tag. SYED MALIK MAIRAJ:
Yeah, so I think what is important is basically
to try to make your titles and descriptions as relevant
as possible to the content on the page. Because those are two important
pieces that, basically, users see on a search engine's
page about your web page.

So, if you can
basically summarize the contents of your page and
make it as relevant as possible so that when a user this reading
the title and description, he gets an ideal
of what's inside. So, if you can set your title
and description like that, I'd be great. And I think if you're just
trying to make your title very long, just trying to include
keywords and stuff like that, that is also not going
to be very useful. Because, again, when you look at
the search results in a search engine's page, there's
only limited space, how many words can be shown. So make sure that you are
able to cover whatever width there is available
on the search engine's page if you describe your
pages within that. And also, one thing
to keep in mind is that, talking about
titles and descriptions, titles and descriptions
may not always be taken from the
titles and descriptions that you have provided
for your pages.

So Google might sometimes
also pick snippets from the content of
your pages to show as titles and descriptions. So that is also something
you need to keep in mind. Yeah. AASEESH MARINA: [INAUDIBLE]
asks how many h1 and h2 tags are relevant for search
[INAUDIBLE] somebody for the product
[INAUDIBLE] compared to retail description for
the same product on the stub version. Would that be
considered as cloaking? So if you have a
different desktop page and a different
mobile page, that should generally
not be considered as cloaking because the
content is basically different. You have different URLs. And you're just telling,
this is my mobile version and this is my desktop version. That shouldn't be,
that wouldn't be cloaking because you have
two clear, separate URLs. On responsive designs, if you're
hiding part of the content, that is generally not encouraged
because that's the same page. And, you know, and on
responsive web pages, I just don't hide content. But if you have different URLs,
then it's completely fine. Because the whole purpose
of having a different URL is to have content
tailored for the mobile page.

And with regards to h1 and h2
tags, use whatever you feel is necessary with
regards to your design issues and your
design [INAUDIBLE]. AUDIENCE: Aaseesh, I– AASEESH MARINA: Do
you have a question? AUDIENCE: Aaseesh, I have
a little question here. It is regarding the number
of h1 tags in a page. Usually, we were
told that we should keep only one h1
tag on a web page, But I read somewhere that
if our website is in HTML5, then we can have
multiple h1 tags. Is it true or it's
just [INAUDIBLE]? AASEESH MARINA: If you
feel it's necessary, you can use multiple h1 tags. SYED MALIK MAIRAJ: So I think
you should go back and think about what this h1 tag
is actually used for, what it means to your users,
to your content on the page, and things like that. So think about [INAUDIBLE]
for example, a news article and a newspaper.

They have different writings. For example, on
a page, there may be, similar headings, same
size headings [INAUDIBLE] thrice or four times
because there are pertaining to different news articles. So, how their newspaper
is structured is, you have this
[INAUDIBLE] heading. And then you may have a
subheading and then [INAUDIBLE] size of heading, they just size
that entirely different news articles. So that type of usage
basically makes sense for you to use more than one h1
[INAUDIBLE], for example. So it completely depends
on what your content is and what your
design structure is. So what the core of the content
is and things like that. So there's no restriction on you
using one h1 tag only per page. It's not like that. And it is not that if
you use more h1 tags, it will rank better. There is nothing like that. So I think these are choices
that you should make depending on what type of content
you have and what flow you want to
give to your users.

AUDIENCE: Yea. Got you point. See, actually, when it comes
to web content and websites, I am not confused. But the thing is, when we're
talking about designing a blog, then it becomes confusing
for me, at least. Like, on a blog homepage and
providing multiple titles, or you can say some brief
of the blog content. So, easily, if I were
in WordPress, then the default is all the blog
titles on homepage in h1. So that is something
where I was getting unsure whether it is negative for
my site or it's positive. Although you answered
my question that it all depends upon
user [INAUDIBLE]. SYED MALIK MAIRAJ: Absolutely. So see, this blog homepage is
again an example of a newspaper page, right, where you
have different articles. So, here it absolutely makes
sense to have all your titles of all different posts
be in the same size. So you may use the same
tag for all of those because those are the
same things visually and texture wise.

Perfect sense, right? So you will never be penalized
for using more than one h1 tag in those scenarios. AUDIENCE: OK. And usually, when I was
talking about WordPress– see although I know it's
not about WordPress– and what there's something
related to [INAUDIBLE] itself. I see that in most of
the WordPress themes that we purchase
or that we design, usually logo is present as well. So is it a good practice
or bad practice? SYED MALIK MAIRAJ: I didn't
get that question completely. You mean, logo is
within the h1 tag. AUDIENCE: Yeah. SYED MALIK MAIRAJ: OK. So, thinking from
an HTML perspective, I'm not sure if it
would make sense for you to put a logo on the h1 tag.

And I'm not sure
why people do that. AUDIENCE: Exactly. That is my problem actually. AASEESH MARINA: Honesty,
these are pretty small things. And I just, again,
what Syed said, go by what the end product is. What, as a user, if
you're looking at a page, how does it look to you? If it actually made sense having
the headings on the same page. Go by that. But these are some
small issues and I don't think you can [INAUDIBLE]. SYED MALIK MAIRAJ:
Yeah, especially talking about logo
and specific, I think we also have
support for supporting [INAUDIBLE] snippets
thing for logos. If you can implement
that, that would be great. AUDIENCE: OK. Fine. Thank you. AASEESH MARINA:
[INAUDIBLE] question on, is there a different index
for information navigational transactions served? For example, a user buying
[INAUDIBLE] buying shoes, or just shoes. Generally, all of web search
users are under the same index. Of course, depending
upon the [INAUDIBLE], you may show a difference
between results for "shoes" and "buying
shoes" [INAUDIBLE]. Some may just describe
shoes and there would be other websites that
[INAUDIBLE] buying shoes.

There could be other
parts of universe and [INAUDIBLE] and
shopping business and all those ads and stuff. But, in general, all web search
users are under the same index. What is a more effective
title separator for SEO purposes, pipe or dash. Frankly, I'd say just
use whatever makes sense. These are things
that, honestly, you shouldn't be thinking
not focusing too much on. You don't want to spend time
one if you're using pipe or dash or– whatever makes sense. If you're reading it,
if both sound fine, then it's totally fine.

Of course, there could
be cases where, companies do test the fonts and whatever. Do A/B testing for what looks
best for users and stuff. But from a ranking
perspective, it doesn't make much difference. As long as the
titles makes sense, we would probably end up using
whatever title you provided. Or, depending upon
different medias, we may actually use different
titles for your site also. For that, use whatever
you feel looks good and makes the most
sense for your page. AUDIENCE: Can I
ask you a question. We have one website with us. We have on there added my
index on the title box. But Googles doesn't
show the title. It shows the company name. We have tried changing the
title with different keywords. But it keeps showing
the company name for all the pages
inside this website. AASEESH MARINA: In general, if
we notice any major duplicate method tag issues or
stuff, we generally mention that in Webmaster
Tools under HTML implements.

But if you have unique crawl
ID tags and method tags, it should be showing it–
because it doesn't make sense to show the same title for
all pages on your site. If you have different
IDs and descriptions, we generally do show
for those pages. But, again, without
actually looking at anything in particular, we
can't really say– SYED MALIK MAIRAJ:
So you mean to say you're seeing the same
title and descriptions for all your pages, is it. AUDIENCE: No. Just the title. SYED MALIK MAIRAJ:
Just the title. Same title for everything.

AUDIENCE: Yeah. SYED MALIK MAIRAJ: OK. So– AASEESH MARINA:
In some cases, it could just be that
Google automatically decides that this
makes the most sense and whatever title you provided
doesn't really provide context to the users freely. But it shouldn't– I mean,
it could happen a few times. But if it's happening
all the time, there could be some issues
either on implementation side. Again, I'd say post
it to the forum so people can actually take
a closer look at [INAUDIBLE]. AUDIENCE: All right. All right, you guys. Thanks. AASEESH MARINA:
[INAUDIBLE] asks, in Google Webmaster Tools, we
have multiple pages showing duplicate title tags.

But we set up a rule in– OK. I think the question
is cut off, so– SYED MALIK MAIRAJ:
[INAUDIBLE], if you can complete your question. AASEESH MARINA: In general,
duplicate title tags– Again, it's good to have unique title
pages for each different page. And, in some cases, even
if you don't, if Google thinks it makes more sense to
provide a very different title for a particular page,
we would probably end up posting a
different title. But, again, it's a
good practice to have unique title tags for each page. So, I mean, yeah. I have no idea. Contact page. AUDIENCE: Guys, I
have a question. So, basically, when I
am designing my website, so there will be
multiple URLs routing to the same content
due to taxonomies. So, for instance, I'm
listing classes over there.

So, if you're talking
about commerce, we also have [INAUDIBLE]. So, URLs will be
xyz.com/commerce /thenameoftheclass and it
can also be xyz.com/commerce /econ/nameoftheclass. Basically, the content
will be the same but the URLs will be multiple. In this case, I'm wondering
if this is useful. AASEESH MARINA: So you
generally– obviously, the content is the same. So you just mentioned one
proper URL as canonical so that we– I mean, even
if you don't, in most cases, Google is good enough to
recognize that there are four URLs and all of them
have the same content. So we generally pick one
URL to show in web search. But, if you, from your
perspective, want just one to be shown and you
have one preferred URL that you want to
be shown in search, just can just mark that
page as a canonical and from the other pages you
can give a hint to Google using the rel canonical
tag that's saying, hey rel canonical and page
XYZ is the canonical version.

AUDIENCE: OK. Thank you. AASEESH MARINA: So
[INAUDIBLE] asks, what is going to happen
to authorship now. Where do I find
the author stats. As John announced
previously, the authorship is no longer
supported in search. So I don't think author
stats and stuff is– SYED MALIK MAIRAJ: Yeah. I think it is [INAUDIBLE]. So, yeah. AASEESH MARINA: I think
we're almost out of time. So, unless we have
any last questions– SYED MALIK MAIRAJ:
One last question. AASEESH MARINA: All right. It's been nice meeting you guys. Thank you. SYED MALIK MAIRAJ: And see
you in this Hangout again next month. AASEESH MARINA: And, if
you guys are not part the Google Webmaster
India [INAUDIBLE] join.

So, we generally post
updates on any events that we hold for the
new webmasters there. So, you can find the Google
India Webmaster Community on the communities page and just
[INAUDIBLE] Google Webmasters. Oh, under the
Communities section. So, please do join. And, see you guys. AUDIENCE: OK. AASEESH MARINA:
See you next time. Bye bye. AUDIENCE: Bye. Have a nice day. AUDIENCE: Bye.