Marketing Strategy

How To Set Up Your Facebook Pixel For Beginners In 2020 | Easy Facebook Pixel Tutorial

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What's up? Guys, jason wardrop here and in today's video i want to give you a quick facebook ads tutorial i'm gonna show you guys exactly how to set up your facebook pixel in 2018 if you're a complete beginner, and have no idea what the facebook pixel is or cover What it is and how to set it up and how to go through and access it inside of your facebook, ads manager Alright guys, so before we jump onto, my computer and show You, exactly how to set it up and how it's using all that stuff i want to quickly explain What a facebook pixel is right so a facebook pixel is basically facebook's way of tracking everyone who
Visits your website your landing pages people to become leads people that purchase items on your Website it's just their way of tracking all the people that are on Facebook right so there's one facebook pixel per facebook, ads account so the pixel the reason, why That has that name is because way, back in the day What they used to do to be able to go track people to visit different websites is they make a Small small image that was one pixel by one pixel and they throw it on the website Alright, and then every city it was so small that you couldn't even see it but every time somebody Went and loaded that image that one pixel by one pixel image they would you know that that person Visit that website and so the pixel would fire so it would track that person and they would know That somebody visit that website now it's not an image anymore but the names kind of carried on just over time and it still uses Pixel so that is the facebook pixel is just basically the facebook's way of tracking everyone right so With that said let's jump onto, my computer i want to show You, guys, exactly, where to go inside your, ads manager to access it how To, create it if you, guys are brand, new, and then how to go through And use it with your different websites and landing pages alright guys so here, we are i just created a brand, new Ads account to show.

You guys exactly, how This, works so to access the pixels what we're gonna do is come up here to the Ads manager this little hamburger menu you come, down here it's got some frequently use of base tools right here Where we go to all tools and we can find it under a measure report And we just come down here to pixels right now Another way the easily, axis is just if you from anywhere inside a facebook Ads manager you could search your business right here and just type in pixels right there right so we're gonna type in pixels And this is gonna pull up a page where it's gonna say hey, create a facebook pixel now this is a brand, new facebook, ads account and just a quick reminder you only create, one Facebook, pixel per ads account right you're, gonna use that same pixel that, same little html.

Copy, and paste code, which i'll show You, guys here in a second on all of your website your landing pages everywhere that you're Gonna, use your facebook pixel right so what we're gonna do is click on create a pixel right here and you're Gonna, see this pops up and it's just going to walk you through step, by, step it's very easy so we can Say, test account. Pixels name you can go give it your, own name if you, want then we're. Just, gonna hit create right here Alright just gonna take a second or two alright so now that we're at This, point it's gonna, say use an integration or tag manager manually install the code yourself or email instructions to a Developer right now if you guys have a, developer that's perfect You can, send this on to your developer but, they've really Made it super simple and easy that you can go through and use this on a lot of the websites Landing page builders and all that stuff that are even used today alright So what i'm gonna do is click on manually install the code yourself, and what we're? Gonna do is scroll down i Usually, skip this number one and i go to number two, okay so copy of the entire pixel code And paste it into the website header right now.

This works if you're, using wordpress Leadpages clickfunnels are so like whatever you're Using this is gonna go through and work for your business alright so this right here use hover over and you can see copy code Copy, code to clipboard, okay, now just so you know i have no idea what any of this code Means, and i'm sure you don't either But all you got to do is just go here and click on this it says copy to clipboard and so you just copy that And now you go paste it into your website builder or your landing page builder your funder billet or whatever you're Using alright, guys, so i'm just gonna show You a couple of quick examples here this is very commonly used click funnels i just want to show You, guys, where to go through, and put the facebook pixel on your your funnels here So there's two places to do it you can either do it each page individually and your funnel by
Going in here to edit page and then once you get into the website builder here you come up to a Settings and then you go to tracking codes and then you can See right here If we go back here it says paste the pixel code at the bottom of the header section just, above the head tag Okay, so if we come over here this is the header code you just copy, and paste this right in there okay That's all we got to, do and then, we just hit save? We come out here hit save and we are good to go or the other way if we want to just have it go throughout All of the pages of the funnels in just one spot we're Just gonna come over here to settings and then we're Gonna, go to the head tracking code right here, we can Even make this bigger right here and we can just paste that in right there okay so now We just come down to the bottom We just hit save and update settings and this is great because obviously this one right here you can See it just has this one page but if you got multiple steps in a funnel if you got like Five or ten different steps you can have you can just go paste it at one time in this settings section Then that saved facebook pixel code is gonna be used throughout all those different pages alright so i want to show You, guys, really quick one other use case this is inside at the are celeb kg software Which i'm sure a lot of you guys are familiar with as, well if we just come in here to the landing page builder We just click on edit and then, we will come over to there's a spot, where we can, go paste this code as Well so what we're gonna do is just come over here to the page section We're, gonna go scroll down to advanced and that you can See right here i've already got a facebook pixel code in there but i could just go through and paste this new one in there or i could go through if you Want have two in there which i don't recommend having to facebook pixels and that's you have to facebook pixels if you're using multiple ads accounts right so like i said there's only one facebook pixel per ads account i Highly, recommend just using one ads account just to keep everything together and the nice thing is is Facebook will use your pixel to go through and learn and get the data that it needs to you to make your Ads perform even better alright so if you're, going through and you're trying to generate leads and you're saying hey, this Is the pixel i'm using, they'll use the information from that pixel all the data, that's come through and they'll go find More people that are like the people that have already, become leads right or if you're Going for sales they'll go through And use your pixel data to go through and find more people that are relevant and just like those people that have already Become sales right so we come over here you just do paste it in the header tracking code area and then write them here on This one you, also have to do it on the thanks page We just click thanks the page section and then this header spot right here as i you guys Before was already in there we just paste it in there and then We hit publish and we are set and we are good to go okay so now Jump, you back over here to the facebook, ads manager just a couple of different use cases i want to show You, guys, as we're going through And using this facebook pixel code so we do a lot of things now with this but i want to show You, guys, two different things the first one is going through and creating custom audiences so what that means Is that we can? Have facebook anyone that hits a specific page that the pixel is on of our website or landing pages or funnel whatever it is We can, say hey i want you to make a custom audience of everyone, who visits, my, main website or my, blog or? That becomes a lead through this funnel or purchases this product so in order to do that What we're? gonna
Do is come back over here to the search spot right here we're just Gonna, type type in audiences okay? So when we type in audiences it's gonna pull up an audience page and we can go through and say hey We want to create a custom audience okay? Now the cool, thing in here is you can go through and this is not necessarily Using the facebook pixel but you could upload a customer file So like let's say you've got tons of people's emails phone numbers addresses, whatever you can Upload that into facebook and create that custom audience, which will go through it we'll hit that in another youtube video But what we're? Gonna, do with the facebook pixel is create, one with website traffic Okay, so we're gonna click website traffic And the cool thing is is when you have the same pixel on all of your sites you can Say, hey, i want to create an audience For all my website visitors anybody Who hits a page that has my pixel of salt on it i want to go through and create that audience We can, come in here and we could say? We can max it out even i think it's 180 days so we can, see that it goes back to 180 days Was the last six months so anyone who's hit, my website in the last six months right so, we can, say all website Visitors so will come through will create this audience and you guys can See right here it says all website visitors it says populating obviously this a brand, new.

Has account this is a brand, new Pixel so it's probably Going to be a little bit too small but typically it's gonna take about a couple hours even maybe 24 hours to go Through, and fully populate right but that doesn't mean you can't go through and start craning Ads to start using this custom audience Okay, so this is one of those types of custom audiences that you can use or you go through and say create an audience a custom audience and Then say hey, i want to do only people, who visited specific Web pages on my, website right so it could be like hey Only, people that visit this blog article or people that visit this page like, my pricing page on my website or? You know a specific page in your funnel all right so this is the page right here inside of clickfunnels that i went through and i put the pixel on so if You, want to say hey i just want to create an audience with.

People to visit this page we're Just gonna come over here and click on this and we'll just grab this url right here okay then We'll come, back in to the, where was it? We'll come, back in here and so we'll just click right here We'll paste the url right in there and we can say the last 30 days 60 days 90 days whatever and this Is kind of cool, because you can really dive in deep with Your retargeting so if you, say, hey i only, want to retargeting people that have seen this page in the last seven Days you can go through and do that so like let's say, we only, want to retarget people? Who, have recently seen one of our landing pages or our blog post right here, okay? So, we can come in here and see say the audience name is blog post test Demo page alright so now we're going to go Through, create this audience and this is everyone who's visited this page right here within the last seven days we just go through and create this audience and this is going to go through and Create that audience that, we can, now, use in our ads as? Well and this is a very custom audience which is great for retargeting, which with retargeting Ads we shall shoot a video on that and another another, day You can get your cost per lead Down dramatically i'm seeing about 20 to 25 percent cost per leads compared To, what i'm getting with cold traffic right so one last cool, thing i want to show You, guys, that, we can? Do now with these audiences now we've got the facebook pixel set up we've created the audiences and now What, we can, do is go through and create, what, we call Look-alike audiences so a look-alike audience, is kind of exactly what, we just said right there right it's Someone it's audience of people that look just like or they're very similar Their profiles are very similar to people of an audience that you've already created all right so what's cool is you can, say you can go through and you can create a custom audience of Everyone on your order confirmation page so like everyone that has purchased a certain product of yours you can Say, hey, i want to create a look-alike audience so people that are like the people that already purchase, my products Okay, and at facebook will go out.

And they'll go scan all the profiles of everyone that has a facebook account They'll, say, okay, these are the people that look, most like people that have already purchased, your products all right they're their Occupation there may be marital status, maybe their income maybe their search behaviors or their online purchase behaviors And they'll go through, and they'll match that so now you can go show your
Ads to people that are more matching your Demographic right so in order to do that what we're gonna do is come over here to create audience, and we're just gonna, come down instead of custom ids we're, gonna choose look-alike audience okay, so now, we choose a source and we can come through We can, say? Hey all website visitors the one we just created or we can see there's a lot of the difference pages that i've already got on My account. Associated with that so let's just say or we got the blog post test, demo page so let's do hey We want to create a look, like audience of everyone Who, is like people that have visited this blog post page so let's click on this, we can Say a location and i'll typically start out By, doing just the united states and then, we can go through and say hey We want them to be within like 1% variance of that that group Okay or 2% or 3% 4% 5% and so about a 1% Look-alike audience is gonna get you an audience of about 2 million people you can See right here it says estimated reach up to point 1 million people all right and typically that's all you really need to go through and do and start out with and you can go through and Scale your, ad campaigns dramatically with just 1% look, like audiences right now you can, break it down To, the future and go hey
I want a 1% this is 0 to 1 percent 1 to 2% or 2 to 3% Or this is hey this is everyone in the 3 percent range so as you go through and change these up You can, see how These audiences grow And obviously the files of those people are not as similar to those people that became leads or that purchase your product already But it just helps you go and find a wider more broad audience Okay, another thing you can Do right here he's coming out here to show advanced options and you can actually create multiple Audiences at the same time so you can go through and create a 1% 2% and 5% audience all at the same time all right now what we're gonna do is we're just Gonna, stay with the 1% right here we're Gonna, come down and click create audience so it's gonna create the audience and then once again it's gonna Say updating audience it's Gonna, populate that and go through and so we're ready to go through and use that alright guys So that is it that is how? You go through, and set up the pixel that's how You, go through, and set the custom audiences up And then it to get back to the pixels like We said all you do is go through and type in to search business the pixels right here, okay? And you just come in here and they're always changing, what it looks like right so they're Always, changing the the user interface so if it doesn't look exactly like This, play around with it a little bit try to find that an exact Little copy, and paste code that, we use but then now that we're? Back in here we can, see the test account pixel right here, we just hit setup pixel and then We just come back here And we're right back to where we started right manually install the code yourself Come down here to number 2 copy the entire pixel code and paste on the website header Click that and we go and copy it into clickfunnels leadpages arsenal wordpress wix wherever you Want to go through, and use it right so guys if you, guys, found, this video helpful go ahead And like this video if you, guys Want something more that you're you're unsure of still on the pics of you have a question, make Sure you guys leave it down in the comment section i will be able to make sure that i answer your questions about the facebook pixel Especially here in 2018 because facebook is always updating the facebook pixel And it's use and how you can go through And use it for your business so make sure that you go through leave a comment like, this video if you, guys Found it helpful and be sure to subscribe to the channel where i launch a, new? Video every single day showing you how to grow Your, business generate more leads And make more money all right guys, so thanks so much for watching and i will see you guys on the channel tomorrow

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