Now, if I told you there is something you can do to increase your chances of getting that dream job by about 90 %, you would pay attention, wouldn’t you wouldn’t you? Well, there is now your CV, please your CV. I hope it looks good and when you get to the interview, I’m sure you’ll make a good impression. But let me tell you it’s that cover letter, which is crucially important. Unless you have a good cover letter. Few recruiters are even going to open your CV and which means you won’t get the chance at the interview. So in today’s lesson we are going to show you how to write a great cover letter that will engage the reader and help you land the job. You want so stay tuned, [, Music, ], hello, welcome to leaven talk and today we’re going to look at how to write an amazing cover letter or covering letter, as it’s sometimes called anything. This is not your first language. We have some tips about this too. Now the cover letter is crucially important on so many levels, a CV or resume isn’t about facts.
Your experience, your educational background. Yes, you can make it look good and you can make it sound impressive, but you can’t lie about your experience or your qualifications. It is to some extent fixed on the other hands. The covering letter is the first interaction you will have with a recruiter and, as you know, first impressions count, so it’s important it’s vitally important to get it right and, furthermore, the cover letter, unlike the CV, is the chance to get your personality across the objective of The cover letter is to make the reader the hiring person curious enough to read your CV. Recruiters and Human Resource staff are busy people and if they are receiving hundreds of applications a day, they won’t have time to read each one in great deal. Most of them will first look at your covering letter and read that for about thirty seconds and if they impressed they will move on to your CV, if not, I’m afraid it ends up in the bin. Now let me tell you that 90 %, 90 % of cover letters are either average bad or very bad, so just making a small change can increase your chances of getting to the interview by a significant amount.
Now, first of all, I’m going to give you some general points, including things you should and shouldn’t do, and then I’m going to take you step-by-step about what you need to do with an example of a cover letter. Okay, so, first of all keep it brief. A couple of paragraphs – maybe third, half a page, that’s about the right length. So so often I’ve seen cover letters that are page and a half two pages long. Firstly, it shows that the person is unable to get their message across in a concise way. All the information about your background, your qualifications, your experience, it’s in your CV, so you don’t need to talk about that in great detail. Don’T tell them you’re long personal story, it’s not interesting, and it’s not what they want know such as a lack of respect for the recruiters time. Sometimes you see cover letters that are too short. I would like to apply for the position of accounts assistant. Please find my CV attached. This says nothing. This also will end up in the beam okay, so make it personal. Do not use the same cover letter for each job. You apply. Wasn’T that I’ve seen believe I’m not I’ve, seen the email sent to multiple recipients. Now that shows that you can’t even bother to write a separate cover letter for each job now. Do you think you really want to work with a person like that every letter should be personalized. Do some research on the company? Yes, I know it takes time, but it’s time well spent read the website read articles about the company that you find online or in the media. When you are writing it.
Imagine that the person you are writing to is sitting opposite. You and imagine you are having a conversation with them and as of any conversation, don’t just start talking about the achievements great you are and what you want. It’S going to bore a person if you are speaking to them and it’s going to bore them in writing too. I really want to work for a bigger organization and I think your company, I could get some useful experience, develop my career and maybe in a few years I could do a master’s and if you could finance that it would be great. Actually, to be honest, I don’t really like London, but my girlfriend has just moved here and I’m following her. You see now do your best to get the name of the person who is recruiting. You can use Google, you can use LinkedIn, you can use social media. You can cool up the company if you can’t get the name, don’t write to whom it may concern. That sounds cold. You could write dear sir /, madam dear hiring manager. Of course it’s much much better to write a name, but if you don’t get a name, don’t panic, you can personalize the body of the letter. So in the letter there should always be something that’s going to give the impression that you took the time and effort to write to them now. Believe me, if you do this, even if you don’t get to the interview stage, you will almost certainly get a reply. In fact, I would go so far as to say that you should make it your goal to get a reply, rather than an interview make that your challenge? Okay. So how do you personalize it?
Well, for example, I recently read online that XYZ are surely going to open a subsidiary in Madrid. It seems like your company is going from strength to strength. That’S great news by the way. In addition to my other skills, I do speak Spanish and I would love to play a part in your expansion, whether it be at home or abroad. I’M your man or, if you’re, going to go for a local government job. I’Ve just downloaded your app and I used it to find a parking space in the city, and it was great, though I do believe that if I had the opportunity to work on it, I could make it even better. So your mantra should be it’s not about you, it’s about them. Ok, don’t write about yourself and what you want tell them what you can do for them. Don’T say: I’ve got 3 years experience in business studies and I’m looking for a company where I can progress. My career do say: I’ve got a degree in Business Studies which, provided me a great academic background, and with these skills, along with my passion, I’m sure I would be a great asset to your team. So, even if you don’t have any significant work experience, the cavaletti gives you the chance to get them excited. Ok, now a few more points, I would recommend put the cover letter in the body of the email. If you put it as a separate attachment, it just adds extra unnecessary steps. Okay, well, I see sometimes is a cover letter, a cover letter, I’m writing to apply for this job, blah blah blah. Please find my cover letter and my CV attached.
Do you really need a cover letter for a cover letter? No, as soon as the recruiter opens email, it should be bang there. It is okay, don’t give them unnecessary obstacles in front of reading your application check the spelling and grammar’. Now i’ve already made two videos about how to approach an interview links in the description, ah there somewhere now in those videos. I said that if English is not your first language, that’s okay, the interviewer is not a grammar teacher. They won’t notice any small grammar mistakes. Okay, and while this is true for an interview, I’m afraid for a cover letter, it’s not the cover letter should be checked for spelling and grammar. If you’re a native speaker or a non-native speaker, I do recommend that you get the letter. Proof read okay by another person, even if your cover letter is wonderful, if you can’t be bothered to check the spelling and the grammar if it has spelling mistakes, that looks bad. That looks really bad and it’ll end up in the big. Now worry about grammar and style write the cover letter in a formal but friendly style. If it’s too formal, you will sound distant and cold if it’s too friendly. Well, that’s not good either in order to get the balance right, try first of all to use active sentences rather than passive sentences. So, for example, instead of saying I was employed as a technical assistant for two years say I worked as a technical assistant for two years. Instead of saying your company has been recommended to me by Don Redburn say Don Redburn recommended your company to me. Okay, do not use the word very okay, just strike it out, two strike it out your cover, letter and use.
Another word so, for example, do not say happy very happy to meet. You do say, I’d love to meet you and don’t be too friendly. Never never! Use emoji: yes, I have seen that do not use Comic Sans or wingdings or a cursive font. You can use the first name if you know the hiring manager through a contact so, for example, hi Lucy Robin Cooper recommended I get in touch with you now. If you don’t have a personal connection to them, then use mister or ms/ms is good to use. If you don’t know the marital status of a woman – and it’s very polite, so use that MS okay. So now we’ve looked a lot at what you shouldn’t do, but let’s look at what you should include and get an example. So here we are number one state, the job you are applying for number two tell them who you are and a few words and sentences about your work. Experience and/or your educational background number three give a few adjectives to describe yourself number four make a personalized statements. Make a personalized statement number five tell them what you can do for them and number six a call for action. Ok, and it doesn’t necessarily have to be in that order, but those are the things that you should mention. So here’s an example: I’ve chosen a job in marketing. To be honest, I don’t know very much about marketing, but it’s just an example and you can adapt it to the field of the job that you are looking for. Demas Tolbert, I’m writing to apply for the position of marketing strategy manager at Biggles. Limited posted in marketing today always say the job you are applying for and where you heard about it, and if it’s an unsolicited letter you could just say that you’re applying for a vacancy in the marketing department, I’m a graduate with two years experience in the field Of marketing my university degree in Business Studies gave me an excellent combination of skills in sales, budgeting, branding pricing, product lifecycle and, much more since I graduated I’ve gained considerable practical know-how at a leading software house, where I have been working with large and small companies helping Them to plan out and implement media campaigns and gain footholds in new markets throughout my career, I’ve been reaching goals and exceeding expectations do have a glance at my CV to find out more so here I introduce myself and I gave them a taste of my skills And experience – and hopefully they will be curious enough to read my CV. You’Ll find me an enthusiastic friendly and reliable person.
I’M hard-working and I have a certain creative flair which I hope I can put to good use at Biggles. They were a few adjectives to describe myself of all the companies in the field. Biggles is certainly the one that interests me most simply because it matches my own style and outlook. Your recent campaign for community pharmacies was so original and humorous. I know not. Everyone got the joke, but for me it was outstanding and by all reports, extremely effective. It was this as well as the strength of some of your other campaigns that roused me to write to you today. So here’s something about the company that shows that you’ve taken an interest. I would love to bring my skills, knowledge and passion to your organization. I can make a positive contribution to the future of Biggles. Give me the chance – and I will help develop new marketing strategies for your clients and increase your business. So that’s what I can bring to the company. In short, I’m a great candidate for this position. So please get in touch with me by telephone or by email and I’d be happy to attend an interview at your convenience. They are as a call to action. I know recruiting can be a long and stressful procedure, so I’d like to thank you for taking the time to consider my application. Finally, a polite sign-off and if you take the time to show that you appreciate the recruiters efforts that sounds nice you’re sincerely and your name if you’ve addressed them by name and that’s what we’ve done here dear mr
Burt, then, you should use your sincerely if you’ve written dear sir or madam and you don’t use a name then sign off with yours faithfully. That’S the traditional way, anyway. Okay, I hope you found that useful now go out, write a good covering that’s a good luck with your job search and let us know in the comments how you got on. So I went to bonsai college where I’ve got a first-class honours degree in animal and fish husbandry. I did a specialization in Halbert migration patterns and for the last two years I’ve been working in the marketing department ever tinned banana processing plant in Southampton, and I want to get some Moritz